Lifebuoy's mission statement is, 'To change the hygiene behavior of 1 billion consumers across Asia, Africa, and Latin America. Now it's time to switch to the brand Lifebuoy and discuss its mission and vision statements.Lifebuoy came to the rescue with an effective antibacterial soap which was affordable and widely available. This was important because in Victorian England infectious diseases were the number one cause of death. When Lifebuoy soap launched in 1894, it was with a mission to 'make cleanliness commonplace'.
